Add a Title
Project Outcome
This project helped Teaching Matters align their brand with the deep care and bold vision they bring to education. By shifting both language and visuals toward empowerment, we created a more authentic and inspiring expression of their work. The refreshed brand invites trust, builds credibility, and energizes their audiences. Most importantly, it helps shine a brighter light on the educators at the heart of systemic change.
Beyond the launch, we delivered a design system with flexible templates, brand guidelines, and a scalable visual toolkit. This allowed their internal team to apply the brand consistently across communications and future campaigns. Every element was crafted to reinforce the themes of equity, excellence, and collaboration. The brand now has room to grow without losing the human-centered spirit at its core.
Building a Bold Brand for Educator Growth
Teaching Matters is a nonprofit dedicated to advancing teacher leadership and equity in public education across New York. As they prepared to expand their impact, their existing identity felt outdated and failing to capture the energy, optimism, and dedication they bring to their work with educators. I was brought in to help redefine their brand identity and digital presence to better connect with teachers, funders, and school systems.
Deliverables
Identity Design
Visual System Design
Brand Guidelines
Website Design
To bring the new narrative to life,we designed a visual system that felt joyful, bold, and grounded in the classroom. A vibrant palette, organic shapes, and expressive hand-drawn accents brought warmth and a sense of movement. The refreshed logo was designed to be confident yet friendly, centering the name while reinforcing the idea that “Teaching Matters.” Altogether, the identity made space for both structure and play, mirroring the daily reality of educators.
We restructured the website to serve the unique needs of teachers, administrators, and partners alike. The new architecture made it easier to find practical resources, explore impact stories, and understand the organization’s approach. Content was crafted to speak directly to educators, offering both guidance and inspiration. The site now functions as both a tool and a reflection of the values Teaching Matters stands for.
Client
Teaching Matters
Sector
Education
Project Type
Design
Role
Design Director | Constructive
