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Project Outcome
By turning insights into actionable design tools, we helped FrameWorks Institute bring their mission to life through a visual system grounded in research and equity. The result is more than a brand, it's a toolkit for building narrative power across the social sector.
To support practical application, we created templates, guidance, and a modular system that works across sectors, from public health to economic justice. These tools help users embed framing best practices into reports, campaigns, workshops, and policy briefs, bridging the gap between research and real-world messaging.
Reframing Social Issues: A Design System for Narrative Change
FrameWorks Institute helps change-makers shift mindsets by applying rigorous research on how people understand complex social issues, from racial equity to early childhood development. While their communications were grounded in deep evidence, their brand tools lacked cohesion, clarity, and accessibility. FrameWorks needed a design system that could translate their reframing strategies into everyday storytelling tools usable by nonprofits, advocates, and researchers.
Deliverables
Visual System Design
Brand Guidelines
Editorial Design
Motion Graphics
Communication Materials Design
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We collaborated closely with FrameWorks researchers to distill their most powerful narrative tools, like explanatory chains, asset framing, and values-based storytelling, into design components that made abstract concepts tangible. The new system visually reinforces the reframing work by modeling it in structure, tone, and form.
We developed a flexible visual language that balances sophistication with usability, allowing users to express research-backed stories without losing nuance. From typographic hierarchy to narrative icons and layout systems, every design decision aimed to support ethical storytelling while avoiding common communication traps
Client
Frameworks Insitute
Sector
Nonprofit Think-tank
Project Type
Design
Role
Design Director | Constructive
