A Decade of Designing Brands, Ventures, & Experiences that Move People & Organizations Forward.
Working side-by-side with leaders to create work that matters.
Collaborating with teams at every stage;
early-stage, established, or mission-driven.
New Project In Development
Service Design: Measuring Cost Savings & Patient Benefits of an Integrated SRH/GBV Care Model — World Bank
Brand Building
Transforming stories and strategy into authentic identities that drive growth.
New Ventures & Products
Turning insights into new ideas, new products, and new opportunities.
Service & Experience Design
Designing services and experiences that are intuitive, human, and effective.
Experience Overview
Supporting teams building
what’s next: new ventures,
stronger brands & better services.
I’m a Design Strategist focused on behavior change and human wellbeing. For over a decade, I’ve helped clients around the world design smarter brands, better products, and more meaningful experiences grounded in how people actually live.
Design Research
Ethnographic Research
Contextual Research
Insight Analysis
Workshop Design
Survey Findings
Data Analysis
Foresigh Research
Brand Strategy
Program Strategy
Brand Assessment
Intervention Strategy
Product Development
Brand Positioning
Team Development
Design Department Growth
Identify Design
Visual Design Systems
UI/UX Design
Service Delivery Design
Usability Testing
Accessibility Design
Digital Product Design
Experience Design
Rooted In Values
Empathy First
During & After.
Design with deep anchor in understanding centered on people’s lived experiences. Clients, teams & communities.
Co-Creation & Cultural Intelligence.
Build with communities
& clients, not just for them, honoring local voices & cultural context.
Design for Real Use
& Purpose.
Pursue work that improves lives, challenges inequity, and moves the needle toward systems change.
Guide Behavior
For Good.
Ground the work in behavioral insights, crafting experiences that support better choices, habits & systems.
Results-Driven With Care.
Bring care and accountability balancing outcome ambition with intention means staying open & reflective.
Sector & Issue Experience
Healthcare
Mental Health
Sexual & Reproductive Health
Education
Energy
Climate & Sustainability
Wellness
Gender-based Violence
Automobile
Goods & Services
Justice
Start-Ups
Financial Services
Nonprofits
Financial Tech
Arts and Culture
Community Initiatives
Philanthropy
Places & Culture
North America
New York
Ohio
Texas
Chicago
California
Seattle
Europe
London
Birmingham
Asia
Shanghai
Guangzhou
Latin America
Dominican Republic
El Salvador
Venezuela
Mexico City
Core Capabilities
Design Research
Ethnographic Research
Contextual Research
Insight Analysis
Workshop Design
Survey Findings
Data Analysis
Foresigh Research
Brand Strategy
Program Strategy
Brand Assessment
Intervention Strategy
Product Development
Brand Positioning
Team Development
Design Department Growth
Identify Design
Visual Design Systems
UI/UX Design
Service Delivery Design
Usability Testing
Accessibility Design
Digital Product Design
Experience Design
Awards
Indigo Awards Gold | American Forests
W3 Awards Silver | American Forests
W3 Awards Silver | Child Mind Institute
Communicator Awards | Dana Foundation
Communicator Awards | FrameWorks Institute
Webby Awards Honoree | Child Mind Institute