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Project Outcome
The rebrand successfully elevated BodyIgnition from a workout brand to a purpose-led wellness ecosystem galvanized by science and community. The refreshed identity; visual, verbal, and experiential, reflects both their evolution and their bold ambitions for the future. From the brand strategy sessions with leadership, a new venture emerged, now in development as a direct outcome of our collaboration. This work not only redefined BodyIgnition’s presence, it unlocked new possibilities for growth, impact, and innovation.
A Brand That Shows Up, Where The Community Lives, Sweats, & Grows.
We brought the brand to life across physical and digital environments. From uniforms to spatial graphics, every branded moment now reflects the ethos of BodyIgnition. These real-life experiences serve as affirmations of identity or both the team and the community.
Igniting Wellbeing Through Identity & Community
BodyIgnition is a premium wellbeing brand from the Dominican Republic that helps people reconnect with their bodies through movement, nutrition, and habit design. As the community expanded across neighborhoods and prepared for larger growth, they needed a brand identity that could unify every space, product, and message while preserving the heart and energy that made it special from the start.
Deliverables
Brand Strategy
Logo Redesign
Visual System
Brand Guidelines
Voice & Tone Guidelines
Creating a Strong Brand Foundation Built to Inspire, Align, & Scale.
We helped BodyIgnition articulate its core: a brand rooted in community, movement, and progress. Together, we defined a clear mission, vision, and promise to guide all future decisions. Unique brand archetypes grounded the tone and behavior of the brand, while a refined personality brought cohesion to how it shows up across channels.
Design That Moves With You: Creating A Visual Identity System That’s As Dynamic As The Brand Itself
The new visual identity is powerful, flexible, and recognizable. We designed a logo system that evokes movement and energy, supported by a bold color palette, sharp typography, and a dynamic grid system. The design system was built to feel alive and adaptable from signage to small social content blocks.
Client
BodyIgnition
Sector
Wellness & Health
Project Type
Research, Strategy, Design
Role
Independent
