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Project Outcome
The new brand and site reintroduced Dana as a trusted, forward-looking leader in neuroscience, combining clarity with credibility. The system now empowers their team to connect, publish, and grow impact in ways that honor both scientific excellence and public engagement.
We co-developed toolkits and led onboarding sessions to support internal alignment and content rollout. The launch generated strong feedback from staff, partners, and media, reinforcing Dana’s renewed leadership and public relevance.
Building a Bold Brand for Neuroscience and Social Impact
The Dana Foundation’s long-standing role in brain research and education had outgrown its dated identity and digital presence. They needed a brand and website that reflected both scientific credibility and human connection, one that could reach researchers, grantees, and curious public audiences alike. The goal: elevate public trust, expand engagement, and support the next chapter of neuroscience for social good.
Deliverables
Identity Design
Visual System Design
Brand Guidelines
Website Design
Communication Materials Design
Creating a brand to balance rigor with warmth, I designed a clean, modern identity system with purposeful typography, optimistic colors, and relatable imagery. Custom icons and inclusive photography helped express key themes like community, impact, and discovery. The identity feels clear, intelligent, and open to all.
The website was restructured into intuitive pathways that reflected how different users engage, from researchers to the public. Modular content design supported dynamic publishing, while accessibility was built into every layer. The experience made complex information inviting and easy to navigate.
Client
Dana Foundation
Sector
Philanthropy & Neuroscience
Project Type
Design
Role
Design Director | Constructive
